Learn how to – What Suits You More: IG TV or IG Reels?

Learn how to – What Suits You More: IG TV or IG Reels?.

Instagram has been the most used social media platform for a while now. This is because it has the most effective structure for online business marketing. People follow you, and then you can put content out there that will engage them. The strategy here is to have followers.

Having followers on IG will help grow your brand’s exposure by enabling people to watch your videos whenever they are free to do so. You may post short-duration videos, which are less than one minute long, or even post a 60-minute-long video.

Both IGTV (IG TV) and Hyper lapse (IG Reels) are video-sharing tools owned by Instagram. They share the capabilities of being able to post videos on your personal profile, using it as a way for people to watch clips relevant to what you share with them through the rest of your feed.

However, they’re different in some ways, which you need to figure out which platform is best for what you want to accomplish with video sharing. If you’re not sure what you should be using the two apps for, read on!

What Is IG TV?

IGTV (Instagram TV) is a new feature on Instagram that allows users to post videos up to one hour long. It’s different than other forms of Instagram videos because it doesn’t play automatically when posted and also because it runs vertically instead of horizontally. You can watch these vertical videos by tapping the “IGTV” icon at the top right corner of your feed.

What are IG Reels?

IG Reels is a new feature on Instagram that allows users to create and post videos up to one minute long and they play automatically when viewed. You can access IG Reels from your home screen by swiping left from the main feed.

Which Should You Use for What?

1. To get more likes: IGTV is different than other forms of Instagram videos because it doesn’t play automatically when posted and also because it runs vertically instead of horizontally. People have to tap the “IGTV” icon at the top right corner of their feed to start scrolling through all your videos, so there’s no auto-play. This gives you an advantage because people will actually have to look at your videos before they decide whether or not to like them.

2. To get more comments: Make the video short (less than 1 minute) and make them automatically play when posted thus post it on IG Reels. This enables people to watch your clips while scrolling through their feed, without having to stop on each one of your videos separately. When watching a clip, commenters are more likely to comment if the whole thing doesn’t last too long.

3. To get more followers: Since you can post up to 60 minutes of video, IG TV allows users who aren’t following you yet to learn more about you by watching longer content about what matters most in your business or life. Thus, make sure your posts are eye-catching for these new viewers. You can also build your content by posting a bunch of short clips on IG Reels that can entice random viewers to follow and be updated by your posts.

Resources for Creating an Engaging Video for Social Media

What type of camera you need:

All you need is your phone. Others use DSLRs for more professional videos but that’s not necessary either.

Where and How to Edit:

You can edit your clips on an online video editor that can cater to the existing size of Instagram. This way, you’ll know that there won’t be any distortion of some kind to your videos’ appearance.

In terms of editing, it’s really based on your style. Are you the type of creator that likes cool transitions or a simple cut to cut? What effect are you looking for? Editing is a technical skill and so it’s good if beforehand, you can already decide on the aesthetic that you’re going for. All you need is the right tool!

For lighting:

When filming daytime outside avoid using harsh lighting because it will make you and your phone flicker. Cameras also do this when there’s too much light hitting them; the screen turns bright white for a second.

When filming at night, use candles or other forms of artificial lighting that closely resemble natural light (soft and indirect) rather than harsh lights (like flashes or lamps).

In conclusion, Instagram TV and Reels offers users a new way of social sharing, with benefits for each type of content you create. Think about the main purpose behind your post and decide what’s most suitable. Using IG TV and IG Reels is a great way for you to increase your engagement and help grow your following. Don’t forget to use tools and resources that will enhance your content and make it more relatable to audiences! Now, you can start incorporating these two apps into your Instagram strategy.

Veronica Fortuna is a content writer and PR outreach specialist at VEED.IO. She also self-published a poetry collection entitled Wait in Hope.