Learn how to – Smart Suggestions vs Personal Recommendations: Why We Should Lose the Human Touch

Learn how to – Smart Suggestions vs Personal Recommendations: Why We Should Lose the Human Touch.

We live in a time where technology is capable of collating, processing, and analyzing massive amounts of data that can then be used to make smart suggestions. The most obvious example of this is tracking cookies. These small samples of encoded text are added to your internet browser when you visit a website. These cookies collect data about things such as your location, internet history, and browsing preferences. This information is sent back to a host server and the company responsible for the cookie can use it to create an online profile on you.

Cookies are used for a variety of reasons, but one of the main ones is advertising. Companies can use cookie data to determine what individuals are interested in and, in turn, show them products they’re likely to buy. This technology has become more advanced over the last two decades and, once you factor in artificial intelligence (AI) and smart algorithms, it can often seem like your digital device is omnipotent. That’s good news for companies in the business of selling things. Indeed, Aktana makes a product known as smart suggestion technology. It defines Smart Suggestions as “practical, recommended action that balances strategy, customer understanding, and field realities.”

Big Data Leads to Big Ideas

In simple terms, it uses big data, AI, and smart algorithms to make what it believes are the best recommendations in a given situation. Users can reject the suggestions but, from an empirical perspective, they are deemed to be optimal. There’s no doubt that these products are useful, but can they offer the best suggestions, or is a personal experience more insightful? To answer this question, let’s look at an industry that’s based on trust: casino gaming. A gambler’s word is considered their bond because so many of the things related to blackjack and poker, for example, are based on fairness and trust. This ethos, therefore, extends to all areas of the industry.

That’s why review sites have become sources of information and inspiration over the last 20 years. Let’s say you’re interested in using free spins no deposit bonuses to win real money. There are plenty of deals out there, but which one is best? Review sites provide overviews of these bonuses and, in turn, an analysis of their terms and conditions. Basically, an industry expert is testing out the product and giving their credible and trustworthy opinion on it. A computer algorithm could easily compare bonuses based on the facts. However, it won’t be able to provide any additional context.

Expert Insights Can’t be Ignored

For example, PartyCasino gives new customers 50 free spins for a slot known as Starburst. In contrast, Energy Casino gives new sign-ups 30 free spins on Book of Dead. A computer program could tell you these facts, but it couldn’t say which one is better based on the games mentioned. In contrast, an experienced reviewer will be able to explain a little bit about each game and, in turn, what type of players it would suit. This means they can say which bonus might be better overall and, moreover, better for specific types of players.

That’s the true value of personal insights. Digital suggestions are efficient, empirical, and effective. However, they lack a certain something that only an expert can spot. The ideal is obviously to use smart suggestions and personal insights in unison. However, what’s important to remember is that we shouldn’t dismiss what experts have to say just because smart suggestion technology is becoming more advanced.