Learn how to – How To Create an Online Casino in 10 Steps

Learn how to – How To Create an Online Casino in 10 Steps.

The online casino industry is booming, and proof of this is in the relentless stream of new casinos popping up across the online gambling universe. Business is good, true, but it does come with a sizeable initial investment and a whole lot of planning and strategy. 

On this page we have captured the entire process of creating an online casino in 10 easy-to-execute steps. Read on so you can be on your way to creating the next popular online casino brand!

Goal Setting is the First Order of Business 

Before you get down to the task of developing your own casino brand, it is critical that you take a step back and lay out for yourself – and to your partner or team, if you have them in place already – what you exactly want to offer. 

What is your goal? And what is your vision? What will players get when they visit your site? Will you offer jackpots? Are you open to cryptocurrency? And so much more! Having answers to all these questions is an important first step. It allows you to plan coherently and then execute efficiently.

Feel the Pulse: Market Analysis Matters!

Having stated your goals, the next step is to study the market. You do this to see who are on the ground already, what is available to players and what isn’t. It also lets you know what works and what doesn’t. This is especially important when you consider localization, i.e. catering to a specific country or region. 

For instance, there are casino sites that focus primarily on Australian players. And there are also casinos that focus on the South African market only. Their offerings, payment methods and support are tweaked to suit the needs of players from those geographies mainly.

Build a Budget: Cost Counts, and How!

It always boils down to the money, doesn’t it? A good and reliable online casino will cost a fair bit. The major costs are for the following: 

• Software: up to $200,000 – $300,000 
• Gaming license: $15,000 to $40,000 
• Payment processor: $20,000 to $30,000 per month 
• Advertising and marketing: $15,000 to $100,000 per month 
• Customer support: Up to $250,000 annually

So the first order of business will be to put the numbers down and work out an effective budget. 

Software Provider: Finding the Right Fit 

The most important component of an online casino, the core literally, is the software. And finding a reliable software provider is the next step in the process of creating your own online casino. 

You could contact individual providers or, if you have the budget, contact a white label platform. Using a gaming platform allows you to provide the best games from multiple providers under one roof. 

The best option is to work with one of the more reputed entities in the industry, be it an individual provider like Microgaming or a white label platform like White Hat Gaming, but it will come at a higher cost. 

Of course, there are those that will differ on this point. For many, the first step to creating an online casino is to understand how good an online casino is supposed to look. The easiest way to find a list of high-quality casinos is by researching lists of authority sites such as one list at HeadlineCasinos.

Content is King: Finding the Best Content for Players 

This step is directly tied in to the earlier step, of finding the best provider. Once you have zeroed in on the software, you will need to put together content that will appeal to players. Prior research into player preferences is a big help, as it will give you an idea of what kind of content your casino should have.

The general preference at online casinos is for slots and, to an extent, jackpots. However, there is variance depending on location. For instance, in some countries the games most preferred games are not slots but live casino games! The best option, therefore, would be to have a healthy mix of the different game types.

Security and Reliability are Key Factors: The Power of the Gambling License

 Everyone worries about security and reliability when it comes to online casino gaming because of its remote nature. That is where the license you operate with assumes such critical importance. Firstly, you must operate with a license. Secondly, you must ensure that the license is from a respected jurisdiction.

Authorities that are considered among the best are the Malta Gaming Authority (MGA), United Kingdom Gambling Commission (UKGC), Alderney Gambling Control Commission (AGCC), Government of Gibraltar and the Isle of Man. However, licenses from these agencies are costlier than from other agencies. So if it is cost that is the driver, a cheaper license say, from Costa Rica, may be an option.

The Best Way to Pay: Finding the Right Payment Provider

Online casino gambling involves placing of real money bets, which means you must have a good payment system that guarantees 100% security and is quick and efficient.  

One option is to work with multiple payment systems to give your players a range of options to choose from, including credit and debit cards like Visa and MasterCard, e-wallets like NETeller, Skrill, EcoPayz and other, prepaid cards like PaySafeCard and Neosurf and online bank transfer. 

Rather than work with multiple payment systems independently, you could ideally work with a software provider that offers – along with other services like back-end support, technical support and fraud detection – support for multiple currencies and payment processing as well.  

Teamwork is Smart Work: Develop Your Own Team

You will not be able to handle, even if you wanted to, all aspects of creating an online casino on your own. And there are so many aspects – from site design and development to license acquisition, marketing and legalities! 

You must have your own team, and the smart way is to start lean with maximum diversity of roles. A good team would ideally have between 10 and 15 members and include designers, developers, copywriters, social media marketing specialists and a couple of managers. 

Marketing Tools and Strategies: Keeping Everyone Engaged and Happy

Once you have the team to deliver a site with not just outstanding design and layout but also efficient functionality and cross-platform and cross-device compatibility, it is time to get down to the business of putting together a good marketing strategy to attract new players and retain existing ones. 

There are different tools that you can use, the most common and effective being the bonuses that you will offer players. A mouth-watering welcome offer is the best way to hook new players, aided also by a no deposit offer, if possible. And then there are others you can use, including reload bonuses, free spins, cashback bonuses, tournaments and more.

Other effective marketing strategies and tools include a robust loyalty program and a sound VIP program to keep existing players glued to the site, and also affiliate marketing.

The Customer is Always First: Providing Dedicated Customer Support

The final cog in this 10-step casino creation wheel is to have in place an efficient and friendly customer support team. Having someone to provide responses to a customer’s queries in the quickest possible time could be the difference between an average experience and a great casino experience. 

You could have your own support team, but it would make more business sense for many to source that task to a reliable and reputed third party that would provide not just a good support team but also a comprehensive set of FAQs.