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Top 9 books to improve your financial literacy

Financial literacy is crucial for everyone, regardless of age, income level, or occupation. Understanding how money works and how it is managed is essential to attaining financial stability and achieving financial goals. Nonetheless, not everyone is trained on personal finance, and it can be difficult to know where to start when trying to educate oneself.  …

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Tools to automate your B2B Marketing

There has been a great change in the marketing industry in recent years following the evolution of several automation tools that make business relatively easy. The new B2B marketing automation tools are efficient for different marketing practices such as email funnel, social media automation, account-based marketing, etc.  Business to Business(B2B) marketing refers to a marketing …

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7 Waterproof marketing strategies for your brand visibility

Gaining visibility is a major concern for every business whether a startup or an established company. Businesses need to make more sales but to achieve that, they must first invest in building a credible brand which takes time and resources to build. After that, it becomes imperative to create significant awareness for their brand to …

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How to retain customers in your business

What’s a business without customers? It’s like a car without an engine. Your customers are the reason your business exists. They are the people that need your brand’s product or service.  Existing customers are the backbone of every business because through them you can generate new customers, meet your financial goal and make more money.  …

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How to use Google Ads to promote your business

Google Ads was developed by Google back in 2001. It is a platform for online advertisement where you can display brief advertisements about your service offerings, product listings, or even media about your business to your potential customers on the web. Deploying Google Ads as part of your marketing strategy is a very good way …

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