Learn how to – Instagram – great tool for businesses; tips to successfully develop Instagram strategy

Learn how to – Instagram – great tool for businesses; tips to successfully develop Instagram strategy.

There are many social media nowadays that win people’s attention, but Instagram is, without any doubt, a real leader. With more than 1B active users, it has everything a modern person needs: fun, inspiration, entertainment, and even income.

It may seem weird to some, but IG has become a hefty source of earnings for many brands and businesses. Worldwide companies have already realized all the power and profitability of Instagram and post their content almost every day. If you are a business owner, perhaps you also need to pay closer attention to this platform. In this post, we will explain how to develop your account and increase sales and visibility.

If you are only starting out on IG, of course, you need a small boost to get to the wider public. The best solution is to buy 25 Instagram likes and watch how this small purchase makes you visible on IG.

IG for business – the most interesting cases

It is really hard to survive the competition in our consumerist world, but online, it’s even harder. See how some businesses handle it successfully despite all. Perhaps, you will learn by a good example!

Nike – 241 m followers

One of the most renowned sports brands in the world is also enormously popular on the platform. Their colorful profile has become a favorite place for sports attire lovers. But what is so special about it? If you have a look at their account (or maybe you are one of those followers), you will see that Nike can boast of a variety of posts: bright geometry, stylish photoshoots, motivational posts with their famous motto, and so on – all of this make this brand a real IG star.

Tiffany & Co – 13.7 m followers

Once popular thanks to Audrey Hepburn’s character in Breakfast at Tiffany’s, this jewelry brand now amazes its fans and followers with its Instagram posts. Apart from aesthetic posts that portray the company’s spirit very well, they also create many IG stories and save the best of them in the highlights. And of course, the whole color scheme is based on their brand color – Tiffany blue.

GoPro – 19.6 m followers

Of course, you would say “this brand was meant to be on IG!” But what is the secret to its enormous popularity? The answer is simple – amazingly breathtaking photos captured on their cameras. This is the best marketing trick ever possible on Instagram. The thing is no matter how great and informative your posts are, people still love visuals.

Vans – 16.9 m followers

Since 1966, Vans has remained popular with its comfortable and always-in-trend shoes. But they also don’t graze behind on Instagram either. On their page, you won’t only see marketing photos showcasing their latest collections but also shots of their clients happily wearing their products. Maybe this personalized approach brought Vans these millions of IG fans.

H&M – 38.4

A giant Swedish apparel brand, H&M chose “Positive vibes” as their bio on Instagram. But if you look at their profile, you won’t only get those vibes but also be amazed by fashion photoshoots of their latest collection. Perhaps, this like-haute-couture approach makes them so popular.

Why would you need an account on Instagram?

Actually, there are so many reasons why you should do it as soon as possible, but we decided to enumerate the most important ones. Stay tuned!

Increased sales

Especially if you insert the link to your website in your bio and use it in your IG Stories from time to time. The more people see your account and interact with it, the more visitors will come to your website and buy something from you.

More potential customers

Your followers = your potential customers. However, in this case, you need to make sure that you present your products in the best light. It concerns eye-appealing photos, informative posts, and various interactive Stories.

Opportunity to collaborate with other brands or businesses

It’s actually quite an effective way to promote your products or services. Collaborations always worked well because people love seeing their two favorite brands together. Having a popular account, you increase your chances of receiving really tempting offers.

Room for personal growth

If you cannot afford to hire a social media manager, it’s time to become a manager yourself! You will get a priceless experience of content creation, post writing, and launching ad campaigns. All of these will bring you some new skills that you can use to your advantage further in life.

New acquaintances

For example, you will have a chance to contact your favorite blogger of all times and offer them cooperation. If your account is already well-known, he or she is likely to agree! As a result, you will make new friends and promote your product in the most effective way possible for IG.

Tips to successfully develop your Instagram business profile

So now you know WHY. It’s time to find out HOW. Read on to reveal the secrets of a successful business profile on Instagram.

Make unique content

Of course, you can get acquainted with good examples and successful cases of brands (like those we mentioned before), but you should stay true to yourself. Simply copycatting someone’s ideas won’t win you increased engagement. People are quite demanding these days, so make sure you are ready to give them something really outstanding.

Offer something useful

Business account is not only about aesthetics. You should also make your profile useful for your potential and existing followers. The best tool for this is Instagram Stories highlights. Include important data such as prices, brand story, and customer testimonials, and you’ll see people coming for more.

Use hashtags

Hashtags work really well for all social media. But for Instagram, it is especially useful. First of all, create your own personalized tags so that your customers can find you easily. Secondly, you can create some hashtags for people to navigate your various posts and find important info any time. Finally, take advantage of popular tags to increase your engagement. This will definitely increase the number of likes on your account

Post at the right time

There will be no use in posting at late night or weekday noon; it is really a waste of time and resources. Studies show that the best periods for posting are weekday evenings or weekend mornings. Holidays do not work well for these rules at all, so take it into account too. With the right posting time, you will increase your visibility and engagement.

Invest in advertising

It’s a must for those brands that only start out on IG. If your budget is small, it’s still fine because you will see how Instagram targeting works. The most important thing here is to know your target audience so that you can launch your campaign effectively.

Conclusion

Instagram has taken over the world, and you’d better reckon with it if you want to promote your business online. With the right choice of strategy, you can boost your account and find new loyal clients and fans of your content.