Learn how to – From Zero to Hero: Having a Strong YouTube Marketing Strategy

Learn how to – From Zero to Hero: Having a Strong YouTube Marketing Strategy.

Want to take your business to the next level on YouTube? You’ve got to hop on the video marketing train! And when it comes to online videos, nothing beats the one and only YouTube!

Now, to grow your YouTube channel from scratch can be overwhelming. You may be wondering how to make a kick-ass channel, create videos that attract more subscribers, optimize for YouTube search, and promote your channel to the right target audience?

But fear not, my friend! Anyone can become a YouTube hero with the right strategy, tools, and tactics – even if you’re starting from zero. And if you want to speed things up, check out Views4You’s free or paid YouTube views, likes, and subscribers for a rapid growth boost.

But if you’re more of a slow and steady person, no worries! I got you covered. Keep reading the blog post to learn essential tips you need to take to build a killer YouTube presence!

Creating a YouTube Channel Step-by-Step 

Are you ready to take the plunge and create your very own YouTube channel? Here are some simple steps to guide you through the process:

1. Sign in to YouTube 

If you already have a Google account, you can sign in directly. Otherwise, create a new account by filling out some basic information.

2. Create a Channel 

Once signed in, click on your profile picture in the top right corner and select “Create a channel”. You can choose a name from there and customize your channel description and profile picture.

3. Add Channel Art 

This is an excellent opportunity to showcase your brand and catch people’s attention. Use high-quality images and graphics to create a professional-looking banner.

4. Fill out Your About Section

 This is where you can briefly describe your channel and let people know what they can expect from your content. Besides, you can create a channel trailer; therefore, you provide insights into your niche and brand to your precious subscribers.

5. Upload Videos 

This is where the fun begins! Create engaging, high-quality videos that align with your influencer marketing strategy and appeal to your subscribers.

By following these steps, you’ll be on your way to creating a professional channel page. Creating a channel is just the first step in your video marketing strategy for YouTube. Let’s dive into the juicy bits of creating a winning marketing strategy so you can level up your new YouTube channel and crush the competition!

6 Key Elements of Winning YouTube Marketing Strategies

YouTube marketing is about creating a strategy that connects with your audience and helps you achieve your business goals. I’ll review the 6 critical YouTube marketing tips to help you elevate your channel and have top videos. 

Finding Your Niche and Target Audience

When it comes to YouTube marketing, finding your niche and audience is a crucial first step after setting up your YouTube channel. You want to ensure you’re creating content that speaks to a specific group of people and that you’re doing it authentically. So, how do you find your niche and audience? Here are some helpful tips to get you started:

• Start by brainstorming topics that you’re passionate about. Creating videos is much easier when you genuinely care about the subject matter. Think about what you love, what you’re knowledgeable about, and what you can talk about for hours.
• Research your competition and see what they’re doing. Look at YouTube channels covering similar topics and see how they present their content. Identify gaps in their content or areas where you can differentiate yourself.
• Look for a unique angle or perspective. Ask yourself what makes you different and how you can use that to your advantage. For example, if you’re a chef, you specialize in vegan cooking or cooking for people with dietary restrictions.
• Consider your YouTube audience. Who are you trying to reach? What are their interests, knots, and questions? Tailor your content to address their needs and wants. For example, if you’re targeting millennials, you should focus on topics like sustainability, wellness, or social justice.

Developing Featured Video Content Ideas

Developing promoted video content notions is the key to a successful YouTube marketing strategy. You want your videos to resonate with your audience and provide them with value, but how do you develop the right ideas? Here are some fun and creative ways to get those video ideas flowing:

• Research your audience’s interests, pain points, and questions. Dive into social media platforms like Reddit and Quora to see what people ask about your niche. Check out the comments section of your YouTube channel, competitors’ channels, other videos, and other social media accounts to see what your audience is discussing. You’ll get a good sense of what kind of content they crave.
• Tap into trending topics and news events. If you’re in the fitness industry, make new videos on trending diets, workout routines, or fitness challenges. If you’re in the fashion industry, make related videos on the latest fashion trends or celebrity fashion looks. Be timely and relevant!
• Ask your audience directly for ideas and suggestions. Conduct a poll on your social media channels or YouTube community tab to gather feedback and ideas for your next video. This is a great way to build engagement with your audience and make them feel heard.

Crafting a Strong YouTube Channel Branding 

Your YouTube channel is like the face of your brand, so it’s essential to make sure it looks top-notch and consistent. Let me give you some tips on how to create a YouTube branding and design strategy that’ll blow your viewers away:

• Eye-popping banner and channel icon: Your banner and icon are like the ambassadors of your channel, so make sure they pop and represent your brand account. Use mouth-watering images and graphics relevant to your niche and appealing to your audience.
• Consistent use of colors and fonts: Consistency is vital in branding. Use a cohesive color scheme and font throughout your channel to create a polished and professional look. This will help your viewers easily recognize your content and channel.
• Visually stunning YouTube thumbnails: Your video thumbnail is like a window into your video’s soul. Use compelling images, bold text, and relevant graphics to make your thumbnail stand out. Make sure your little image accurately represents the content of your video, and avoid using misleading images. 

If you’re scratching your head over how to create banners and thumbnails that catch the eye, have no fear! Views4You has got you covered with their free YouTube Thumbnail Downloader. With this handy tool, you can easily create stunning banners for your channel and eye-catching little images for your YouTube videos to make your content stand out.

If you have a cooking channel like the above, your banner and icon could be like a feast for the eyes, featuring delicious food images related to you and your kitchen. As mentioned above, you can make a more colorful image stand out in the thumbnails by choosing black, gray, and white colors for the banner and icon. Your video thumbnails could be like a mouth-watering teaser, featuring close-ups of the finished dish or action shots of you cooking up a storm.

Optimizing Your YouTube Videos for Search and Discovery

When it comes to YouTube, it’s like trying to catch the eye of a curious bird. You need to create incredible videos and optimize them to increase their visibility, attract more viewers, and fit for YouTube SEO. Here are some tips on how to optimize videos to stand out in the flock:

• Feed the search engines: Like a bird searching for its next meal, people search for content on YouTube using relevant keywords. Sprinkle these keywords in your video title, description, and YouTube tags. This will help your video appear. In search results, and catch the attention of hungry viewers.

• Sing a sweet song: An engaging video title is like a sweet melody that catches the ear of listeners. Make sure your title is descriptive, memorable, and short, if possible, around max. 70-80 characters, with relevant keywords. Let me tell you a little secret; you can use Views4You’s free YouTube Title Generator tool to create fantastic video headlines. Let’s say your search term is pasta. You may want your title to be creative and appealing to children. You can select the tone and then describe your video to do this. It is possible to create an original and entertaining title by downloading the titles you come across and getting inspired by them.
• Perch up your video descriptions: Did you know that YouTube allows you to write up to 5,000 characters in your video description? That’s roughly 800 words, give or take! But let’s not go overboard here – it’s actually better to keep your description around 200 words or so. After all, viewers are busy and want to know what your video is all about in a quick and easy read. Use related keywords and links to other relevant videos on your channel or website. And if you really want to make it fun, consider incorporating some wordplay or a catchy tagline that will stick in viewers’ minds.
• Tag it carefully: Tags are like feathers that help YouTube categorize and index your video. Use relevant tags that describe your video’s content, and include specific keywords related to your niche. This will help your video take flight and soar above the competition. For example, if your channel is in the food category, you can write #cooking, #recipe, #healthy, and #easyrecipes.

Use YouTube Analytics to Examine Your Metrics

This is the last key to unlocking the secrets of your audience and creating content that truly resonates with them. Think of it like a treasure hunt – you’re searching for clues to help you find the buried treasures in your video strategy.

• First, keep an eye on your YouTube video views, and watch time after you publish videos. These metrics can give you a good sense of what content your audience is most interested in and how long they’re willing to stick around to watch it. Use this information to guide your content creation, making more of the stuff that’s working and ditching the stuff that isn’t.
• But wait, there’s more! Engagement rates are like the high-fives and fist-bumps of the YouTube world. Keep tabs on likes, comments, and shares to understand how your audience interacts with your content. Are they loving it, hating it, or just feeling meh? Use this feedback to adjust your YouTube strategy and create more engaging content that keeps them returning for more.
• Last but not least, remember your subscriber growth. These are your ride-or-die fans who are always eager for your latest content drop. Keep an eye on your subscriber count to see how your audience is growing over time, and use this information to fine-tune your publishing schedule videos to keep them hooked.

Discover the Hidden Gems of YouTube Ads

You may have heard of YouTube advertising before, but I will share with you the aspects that are not heard and used very often.

• Have you tried YouTube’s “bumper ads”? They’re like lightning bolts of advertising genius, packing a punch in just six seconds.
• Keep your audience engaged with YouTube’s “remarketing list” feature. It’s like a love letter to your viewers who have already shown interest in your YouTube content or channel.
• “Overlay ads” are the secret weapon you need to showcase your products or services. They’re small but mighty!
• Targeting specific channels or videos is like finding a needle in a haystack, but YouTube makes it easy with video discovery ads. Hit the bullseye and reach viewers who are already interested in content like yours.

By mastering these YouTube marketing tools, you’ll unlock your social media channel’s full potential and take your content to greater heights. So, buckle up and get ready to transform your channel into a content powerhouse that viewers can’t resist!

Why is YouTube Marketing Important?

Listen up, folks! You’re missing out if you still need to be added to the YouTube video marketing bandwagon! With billions of active users on the platform, you have a massive audience just waiting to discover your brand. And the best part? Once hooked, YouTube users are loyal fans, keeping your brand in mind and driving repeat business.

But wait, there’s more! YouTube is an epic way to get your name out there, generate buzz, and boost your website traffic. And with so many ways to market yourself, from making killer content to collaborating with influencers or running YouTube video ads, the possibilities are endless!

And here’s the cherry on top: YouTube marketing can be a budget-friendly option, unlike traditional advertising methods that can cost a pretty penny.

So, what are you waiting for? It’s time to put on your marketing hat and start crushing it with YouTube. You got this!