Category: Business Growth
7 Waterproof marketing strategies for your brand visibility
Gaining visibility is a major concern for every business whether a startup or an established company. Businesses need to make more sales but to achieve that, they must first invest in building a credible brand which takes time and resources to build. After that, it becomes imperative to create significant awareness for their brand to …
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10 Reliable ways to grow your small business
You have started your own small business and now the time has come to grow further. In this new growth phase, you will encounter completely different challenges than in the early start-up phase of your business. In this article, I, therefore, give you the ten best tips to successfully grow your small business. 1. Set …
How to retain customers in your business
What’s a business without customers? It’s like a car without an engine. Your customers are the reason your business exists. They are the people that need your brand’s product or service. Existing customers are the backbone of every business because through them you can generate new customers, meet your financial goal and make more money. …
10 Ways to improve online presence with video marketing
In today’s age, surging ahead is very important for a business’s sustenance in today’s competitive era. One of the surefire ways to do that is through digital marketing. The various techniques of digital marketing media have proved their potency in a competitive environment time and again. Modern methods are still proving to be very efficient …
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How to use Google Ads to promote your business
Google Ads was developed by Google back in 2001. It is a platform for online advertisement where you can display brief advertisements about your service offerings, product listings, or even media about your business to your potential customers on the web. Deploying Google Ads as part of your marketing strategy is a very good way …
How to write a great business proposal
A great business proposal is a determinant factor of whether your business would secure a deal or not. It describes your brand’s competency in handling a project. It doesn’t matter whether you offer quality service or products, if your brand sucks in having a great proposal, securing a new client will be pretty difficult. This …
Calls To Action: What are they, examples & how to use in marketing
Including a call to action often determines the success of a marketing campaign. But what is a call to action and what is special about it? What is a Call To Action (CTA) In simple terms, a call to action (CTA) is a statement or short phrase on your email, advertisement, website, or any piece …
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How to improve customer experience
Customer Experience (CX) is simply the level of satisfaction and support a business gives to its customers throughout the whole buying process. It can either be a good or a bad one. From research, one to three customers will most likely stop patronizing a brand after one bad experience. And that could cost your business …
How to handle business failure in Nigeria
Handling business failure in Nigeria is one of the less talked about topics related to business growth. Many entrepreneurs tend to act like failing isn’t possible until they finally get to fail. Most entrepreneurs are also afraid of starting a business due to their past failures in other businesses. Perhaps you already have a business …
WhatsApp Marketing: How to create a campaign to increase customers
There are numerous ways for businesses to market their goods and increase customers or target audience awareness. WhatsApp marketing campaign is one of them. This approach can strengthen your business to grow rapidly. It’s the most straightforward approach to contact friends, and clients. WhatsApp marketing campaign is a form of messenger marketing to promote a …
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